Maryland Department of Aging

Public Health Branding

MDOA is a small state agency that develops policies, planning, and supports to help prepare Maryland for the growing older adult population. MDOA required rebranding to communicate it’s vital role in easy-to-understand language that appeals to a range of stakeholder and consumer audiences. Doyle developed distinctly-branded communications material for MDOA and several of its co-branded programs, including Longevity Ready Maryland, the Long-Term Care Ombudsman Program, Senior Call Check, and Maryland Access Point. Earned and paid media coverage extended awareness of MDOA’s impact through campaigns created for service areas including Maryland Equips, the Johns Hopkins Memory Care Checklist, SHIP, and the AD8 Cognitive Screening Tool, among many others.