National Institutes of Health (NIH)
NINR required new directions in branding that showcased their commitment to community-oriented public health. To attract forward-thinking health care professionals who seek the very best in research-driven training, Doyle prepared a modern, colorful branding package. Concepts celebrated and supported NINR’s vision of health equity through photographic and symbolic applications. Font, logo, layouts, and color treatments were prepared, along with templated media and an image library. The result was coordinated collection of media that appealed to community-minded health care professionals across a range of disciplines.
Media: Collateral, identity, and social media.
Services: Branding, creative editing, design, and creative media development.