Port of Baltimore
Drayage Truck Replacement Program
In an effort to improve air quality around the Port of Baltimore, Doyle developed communications that spread the word about EPA grants available to port workers who upgrade their trucks and handling equipment to more energy efficient models. For Dray Truck owners, the program, “Dollars for Drays” built awareness about funding available for the purchase of newer trucks. Cargo Handling Equipment owners discussed their experiences with the upgrade program through an EcoMinute video. The program was responsible for sharp rises in applications, and the disbursement of many thousands of dollars toward new equipment.
Media: Posters, collateral, video, social media
Services: Branding, design and creative media development