Longevity Ready Maryland (LRM)

Maryland Department of Aging

LRM is Maryland’s first multisector plan for aging, requiring participation across governments, agencies, and sectors to be successful. Doyle helped organize, write, and design the LRM plan, developed the LRM brand, and created a range of cross-media communications strategies to build awareness of LRM’s objectives. Doyle created the LRM website, Data Dashboard, and a range of editorials to make LRM goals and objectives understandable to diverse audiences and garner cross-sector support. LRM is emerging as a national model for aging services planning as the result of successful outreach and earned media strategies developed and disseminated before, during, and after program launch.