Empty Bowls
Empty Bowls is an annual fundraising event for SVDP that generates awareness and revenue for SVDPs hunger services programs. As Director of Marketing and Communications, Colleen Doyle elevated a WBAL-TV sponsorship to a $26,000 value that garnered more than five earned media segments for SVDP, a series of strategically placed PSAs, and event participation from WBAL personalities. In the end, the event earned more than $128,000. Colleen Doyle planned, created, and disseminated all print, digital, social, and paid media, planned and helped to execute the earned media segments, and created all day-of signage, presentations and video.