SOAR
State-funded LTSS program SOAR- redesign and implementation to reduce burden and improve effectiveness and reach. Miliestone: Program launched [pm]
Empty Bowls
Empty Bowls is an annual fundraising event for SVDP that generates awareness and revenue for SVDPs hunger services programs. As Director of Marketing and Communications, Colleen Doyle elevated a WBAL-TV sponsorship to a $26,000 value that garnered more than five earned media segments for SVDP, a series of strategically placed PSAs, and event participation from WBAL personalities. In the end, the event earned more than $128,000. Colleen Doyle planned, created, and disseminated all print, digital, social, and paid media, planned and helped to execute the earned media segments, and created all day-of signage, presentations and video.
Equinox
Equinox 2022 and 2023 Fundraising Events St. Vincent de Paul of Baltimore (SVDP) Equinox is an annual fundraising event for SVDP that generates awareness and revenue for SVDP's homelessness and housing programs. As Director of Marketing and Communications, Colleen Doyle secured a new WJZ-TV sponsorship valued at $60,000 that garnered more than five earned media segments for SVDP, a series of strategically placed PSAs, and secured award-winning journalist Denise Koch as event Emcee. For Equinox...
NINR
NINR BrandingNational Institutes of Health (NIH) NINR required new directions in branding that showcased their commitment to community-oriented public health. To attract forward-thinking health care professionals who seek the very best in research-driven training, Doyle prepared a modern, colorful branding package. Concepts celebrated and supported NINR's vision of health equity through photographic and symbolic applications. Font, logo, layouts, and color treatments were prepared, along with...
SHIP
SHIP Branding State Health Insurance Assistance Program SHIP provides assistance to Medicare recipients and their families. Each SHIP office is local to its community and offers unbiased guidance navigating plan options, open enrollment procedures, billing issues, and more. SHIP is an ACL federal agency program, and individual SHIP offices may also have unique branding. SHIP's previous brand was dated and didn't coordinate well with other brands. A SHIP/ACL cobrand was developed, and a series...
Engage Virtually
Administration for Community LivingEngage Virtually Public Wellness CampaignDuring COVID-19, ACL had to readdress their mission to keep older adults connected and involved in their community. No longer safe to physically interact with their communities, there is an increased risk of social isolation in older adults. So we created a series of communications media that helped seniors stay connected and engaged while remaining socially distant. Flyers, Infographics, and social media provided...
Make Your Mark
Administration for Community LivingOlder Americans Month 2020 "Make Your Mark" was the chosen theme for Older Americans Month 2020 before COVID-19. For seniors, it encouraged involvement in their communities. For aging networks and families, it promoted ways that seniors could be encouraged to stay connected and engaged. Post COVID-19, the theme was adapted to be inclusive of CDC guidelines regarding social distancing for older adults. With the original goal of combating social isolation as...
Dollars for Drays
Port of BaltimoreDrayage Truck Replacement ProgramIn an effort to improve air quality around the Port of Baltimore, Doyle developed communications that spread the word about EPA grants available to port workers who upgrade their trucks and handling equipment to more energy efficient models. For Dray Truck owners, the program, "Dollars for Drays" built awareness about funding available for the purchase of newer trucks. Cargo Handling Equipment owners discussed their experiences with the upgrade...
Administration for Community Living
Administration for Community Living Older Americans Month 2019 For Older Americans Month 2019, Doyle conceptualized the theme Connect, Create, Contribute to focus on key aspects important to the health and happiness of older adults and the communities that support them. Branding broken down into the three topic categories encouraged older adults to make and maintain connections that support participation, inspire creative activities that promote personal enrichment, and recognize...
Disabilities
Administration for Community Living Support for People with Disabilities During the 50 year anniversary of the independent living movement, Doyle created outreach and safety information for people with disabilities and the communities that serve them. A series of infographics detailed the successes of the movement and educated others on ways they can support community living for people with disabilities. During National Emergency Preparedness Month, information about how people with...
