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Learn the facts… play it safe.

National Highway Traffic Safety Administration

Creative material assists American Schoolbus Council on getting the word out about school bus safety. Riding the school bus is the safest method of transportation to and from school for students. However, focus group testing revealed that tweens and teens, given the choice, were unlikely to ride the bus over driving with family or friends. So messaging focused on parents and empowered them with ways to make decisions in the best interest of their children based on compelling statistics from trusted sources.

Media: Posters, animations, web and social media, marketing plans, drop in articles, and media toolkits.
Services: Strategy, writing, design and creative media development.

Media From the 2011 Campaign