2020's Impact on Marketing As we enter the last quarter of a very different kind of year, we look back to help us plan ahead. The research-driven goals we set depend on a solid assessment of where we've been and what has changed. We were finishing up the planning for...

A Different Kind of Older Americans Month Older Americans Month is a national observance that encourages seniors and communities to come together each May. It provides an opportunity for engagement by building awareness of the many contributions of older adults, and...

Idle Reduction Policies Savings for Transportation Companies and An Cleaner Air to Communities Serve A running engine can be music to a transportation professional’s ears. It represents productivity and a fluid workflow. Engines that run unnecessarily, however, can...

Addressing the Important Issue of Idle Reduction When it comes to idle reduction, commitment to cleaner air can come from many sources. Sunday drivers, heavy commuters and professional truckers all play a role in helping to avoid the environmental and health hazards...

A Private-Sector Slant on Workforce Development. When we develop workforce development campaigns, it's typically for government agencies or non-profits. It's rare to see a private-sector enterprise that builds community development into its business model. But Fresh...

Should You Develop an App? When clients come to us with questions about app development, we start with a basic questionnaire. (We love questionnaires and have one for just about everything—from branding to social media marketing.) As they review it, they often find...

Which email marketing service provider should you be working with? With plenty of E-mail marketing service providers out there to choose from, finding a good fit takes a little bit of research. We've worked with plenty, so when someone asks us which one is "best," we...

Research-Based Methodologies: Measurements Used: Doyle Communications employs multiple evaluation methods at key stages of outreach planning, execution, and post-dissemination. We gain access to relevant data prior to product development, and create briefs that detail...

Inspired by the desire to get children to school safely and keep school bus ridership going strong, Doyle Communications developed schoolbusfacts.com to help American School Bus Council get the word out about the facts surrounding school bus.

Imagine a world with less traffic, cleaner air, and more affordable transportation. These are just some of the benefits that school bus ridership provides communities. But did you know that students are about 70 times more likely to get to school safely if they take the school bus instead of traveling by car?

Important Information About Pediatric Palliative Care Families with children who have serious illnesses need help. The National Institutes of Health developed a series of material that provides information on Pediatric Palliative Care, and how families can benefit...

Announcement: Doyle Communications is working with FSC First to provide communications and outreach for Video Lottery Terminal funding to small minority businesses across Maryland The State of Maryland allocates 1.5% from the revenue of video lottery terminals at each...

May is Older Americans Month For the past three years, I've had the privilege of working with Betah Associates for theAdministration for Community Living on developing the brand for this important annual commemoration. Older Americans are a growing population, and...

A Typical User-Experience Comparison in Real Estate Shopping This infographic illustrates why more isn't better when it comes to using Zillow for house hunting. Our real estate clients have a lot to say about why their websites work better for them and their clients....

Defining Your Brand When clients come to the table with a very broad definition of who they are, I always know my new branding project is off to a fun start. Under the category of being direct (our personal mantra) an overencompassing brand can easily miss it’s mark....