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The Importance of School Bus Ridership

Imagine a world with less traffic, cleaner air, and more affordable transportation. These are just some of the benefits that school bus ridership provides communities. But did you know that students are about 70 times more likely to get to school safely if they take the school bus instead of traveling by car? 

Once you know the facts, it’s hard to find a reason to send kids to school any other way. Yet many people still don’t know just how important school bus ridership is. So Doyle Communications is working with American School Bus Council and the National Highway Traffic Safety Administration to help spread the word. 

Products are being rolled out over the course of the next year that will empower parents, schools and communities to help support the school bus. We invite you to visit to learn more about what you can do in your community.

Media shown: 8-1/2 x 11 inch, 508 compliant fliers.

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