A Place Where Families Thrive!
Downtown Baltimore Family Alliance
As Inaugural Marketing Chair for DBFA, Doyle was responsible for launching outreach initiatives for this new non-profit that defined goals, built awareness, and generated support. A marketing strategy was developed and implemented that identified outreach potential, marketing requirements and brand strategy. The result was a cohesive set of material and increasing membership that highlighted the many benefits of living and raising a family in the Baltimore area, while providing members with resources that increased support for, and awareness of DBFA.
Media: E-mail communications, fliers, annual reports, postcards, brand standards, and outreach planning.
Services: Strategy, writing, creative development and execution.