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Objective 1

Strengthen partnerships with service providers, community organizations, nonprofits, academia, and the private sector to leverage public-private partnerships and support community-driven action.​

2020 in Review

2020's Impact on Marketing As we enter the last quarter of a very different kind of year, we look back to help us plan ahead. The research-driven goals we set depend on a solid assessment of where we've been and what has changed. We were finishing up the planning for...

OAM During COVID

A Different Kind of Older Americans Month Older Americans Month is a national observance that encourages seniors and communities to come together each May. It provides an opportunity for engagement by building awareness of the many contributions of older adults, and...

Truckers and Idling

Idle Reduction Policies Savings for Transportation Companies and An Cleaner Air to Communities Serve A running engine can be music to a transportation professional’s ears. It represents productivity and a fluid workflow. Engines that run unnecessarily, however, can...

Creative Process

The Creative Process There are several key components that make for a successful government contractor in the creative services industry. We've been winning and executing government campaigns for over 20 years, so we've picked up a thing or two about it along the way....

Research

Research-Based Methodologies Research comes in many forms and supports the creative process at several stages of development. Understanding target audiences, evaluating messaging, planning outreach, and reviewing execution analytics are key to campaign success....

Idle Free MD

Addressing the Important Issue of Idle Reduction When it comes to idle reduction, commitment to cleaner air can come from many sources. Sunday drivers, heavy commuters and professional truckers all play a role in helping to avoid the environmental and health hazards...

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Fresh Cycle Cleaners

A Private-Sector Slant on Workforce Development. When we develop workforce development campaigns, it's typically for government agencies or non-profits. It's rare to see a private-sector enterprise that builds community development into its business model. But Fresh...

To App or Not to App

Should You Develop an App? When clients come to us with questions about app development, we start with a basic questionnaire. (We love questionnaires and have one for just about everything—from branding to social media marketing.) As they review it, they often find...
Blaze a Trail

Blaze a Trail

Older Americans are a growing population, and earning more recognition each year for the important contributions they make. We should take a moment to acknowledge and support this important community.

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May is Older Americans Month

May is Older Americans Month

May is Older Americans Month For the past three years, I've had the privilege of working with Betah Associates for theAdministration for Community Living on developing the brand for this important annual commemoration. Older Americans are a growing population, and...

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Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

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Why We’re Better than Zillow.com

Why We’re Better than Zillow.com

A Typical User-Experience Comparison in Real Estate Shopping This infographic illustrates why more isn't better when it comes to using Zillow for house hunting. Our real estate clients have a lot to say about why their websites work better for them and their clients....

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Defining your Brand

Defining your Brand

Defining Your Brand When clients come to the table with a very broad definition of who they are, I always know my new branding project is off to a fun start. Under the category of being direct (our personal mantra) an overencompassing brand can easily miss it’s mark....

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