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Advertisements reach audiences where they work, travel, read and play. Analytics provide important information on exposure and response rates to accurately measure the type of media, placement and messaging that achieve the greatest results.

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Maryland Public Television’s Downton Abby Billboard: Posted prominently above I-83 going southbound into Baltimore City, this billboard promoting the final season of the popular series garnered plenty of attention from 35-55 year old professionals traveling from north Baltimore County into the city on their morning commute—a prime demographic for MPT and the series.

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