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Real
Life Moves
Mailer Postcard for Tonal Vision Video Production
Tonal Vision's target audience
were often newcomers to the choice of video production over other
marketing media. The imagery and tagline written for this postcard
indicates the advantages of video production over print. It's size
was convenient and mass-mailer-friendly, and the interior copy spelled
out the advantages of a Tonal Vision production over competing agencies.
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It
is not so much the content
of what one says as the
way in which one says it.
However important the
thing you say, what's the
good ofit if not heard or,
being heard, not felt.
-SYLVIA ASHTON-WARNER
e-mail
doyle
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