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For
Those Who Believe the Newsroom is a Living, Breathing LIFE FORCE
Mailer Brochure for Radio Television News Directors Association
This 3-panel mass mail brochure
recognized the commitments and efforts involved in being a broadcast
journalist in today's environment, and offered support for the industry.
The cover includes 3 different newsroom's in a "pulse"
graphic and represents how the newsroom takes on a "Life Force"
of its own, It's size was convenient and mass-mailer-friendly, but
more unique than typical mass mail formats. It was self mailer capable
and had a perforated foldover flap with a membership application
on it.
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It
is not so much the content
of what one says as the
way in which one says it.
However important the
thing you say, what's the
good ofit if not heard or,
being heard, not felt.
-SYLVIA ASHTON-WARNER
e-mail
doyle
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