We Have Answers
Capabilities/Proposal Kit for MK Consulting (Defined Contributions)
This 3-Panel custom folder with bound in pages and staggered capability sheets worked great as a capabilities kit and for housing proposals. The concept was based around perceptions: the company's self awareness of the complexities of the Defined Contributions Industry, and their client-base's needs. With such a complex group of services and clientele, the information needed to be accessible to many clients, and easy to navigate towards particular need. Amidst a variety of industry-specific questions, the tagline: "We have Answers" resides. Inside, the bound pages reflect the quality of the company, their history, client bases and representation of their understanding of client's needs. The staggered inserts group service specifics together so that no reader has to wade through any information not of interest to them.